Chris O' Laughlin Logo
This is a corporate identity that I created for Chris O'Laughlin, personal fitness trainer. After a consultation about the direction his business was going, personal interests and flair for the unique, I devised this branding logo for Chris. It accentuates his dynamic personality and vibrant energy. It was important not to hide the fact that he is covered in tattoos. Rather than define him by his tattoos, I was able to use the same palette so that the tattoos became an integral part of his persona and not an addition to it. Chris has been very happy with this Logo and has successfully used it to promote and grow his business.